How to Get Google to Guide Customers to You for Free!

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According to Statista.com, 86.86% of all Internet searches are done on Google. If you create content which Google can index so other people can find it, Google guides new customers to you for FREE!

How?

Use keywords. 

Keywords are those nouns or questions people have searched for since 1997 when Google began. 

Google was designed by engineers who thought people would access information about stuff. In English, we call these “nouns”: a person, a place or a thing. Therefore, if you asked Google about “Gouda Cheese” or “yellow flowers,” Google could inundate you with info. 

Realizing that people don’t filter their questions down to mere nouns, AskJeeves.com invented a search engine to which you could ask an entire question: “Where was Gouda Cheese created?” Realizing its lunch money was about to be swiped, Google invented a natural language search engine too! 

How do keywords function? 

As bait. When you fish, you use bait which that fish eats. It’s the same with keywords. Use keywords which your customers are looking for; when they find your content, these customers will come to you! 

How do you find keywords for your business?

Brainstorm. As a florist, I would look at the websites of award-winning florists to identify keywords and concepts in their content. 

  • Did one florist post content on wedding flowers? 
  • Did a florist post content on the meanings of the colors of flowers?
  • Did another florist post guidance on how to decide the size of a long-stemmed, red rose bouquet needed to solve the situation summarized by the question, “How mad is she?”

This prompts me with ideas for writing my content!

You find your keywords for free:

  • Google Trends
  • Google Search Console
  • Google
  • Answer the Public
  • Questiondb
  • Keyword Generator
  • Keyword Sheeter
  • Keyword Surfer
  • Keyworddit
  • Bulk Keyword Generator

Aging in Place – October 2020

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Fall is here and winter is coming. Winter months can be challenging for anyone to stay in good health, especially for seniors. Staying in good health is essential to enjoy the best quality of life as we move into winter. Illness isn’t inevitable, but good habits tend to keep older adults happy and healthy.

All of us as seniors in the Tualatin community are fortunate to have the Juanita Pohl Center to recreate, socialize, exercise and have lunch by MOWP. Even though JPC is closed because of COVID and no news as to when it can reopen, it is still providing great online classes for all kinds on health and wellness, including exercise with Silver Sneakers, Yoga, Tai Chi, a new book club and resources online. Go to the city website, www.tualatinoregon.gov, click on Parks and Recreation under Your Government and then Adult Programs and Services to find out more.

In the meantime, here is some information provided by JPC and the Center for Disease Control (CDC) to help us all winterize. 

  1. First and foremost, keep warm at home. Aging lowers one’s ability to withstand colder temperatures, inside and outside. Leave your thermostat at 68-70 and insulate drafty doors and windows. Dress in layers which will keep you warmer and easier to stay comfortable. Also be sure to move around every hour or so while at home. 
  2. Be safe and warm if outside. Bundle up and layer when outside. Make sure you have a warm coat or raincoat, scarf, gloves, and especially cover your head as that is where most heat escapes. Choose footwear that is non-slip, sturdy and warm.
  3. Eat well and exercise. Eating good, whole, nutritious foods in winter months can go a long way in helping older adults regulate their body temperatures and stay warm. Be sure to include fruits, vegetables, whole grains, milk with Vitamin D, fish, hearty soups and stews. If you need assistance with your meals, contact MOWP at (503) 953-8111 for home delivery. Exercise is a great way to increase body temperature and appetite, whether with a JPC exercise class or walking around your home every hour or so.
  4. Prepare for power outages by having easy access to flashlights, candles and a battery-operated radio and lantern. Have warm blankets and non-perishable foods that can be eaten cold on hand. Wear several layers of clothes, including a warm hat.                                          
  5. Stay connected with family and friends. As daylight hours decrease and the weather turns colder, it can be difficult to feel connected, especially if you live alone or are separated from family and friends. Arrange a check-in system with family, neighbors and friends to connect with each other by phone daily, if possible. If you can’t do that, don’t hesitate to reach out – call the Senior Loneliness Hot Line at (503) 200-1633 for a friendly conversation. If you need help getting out for groceries or shopping or doctor appointments, call Ride Connection at (503) 226-0700, not only for transportation but other resources they offer for seniors. 
  6. For more information on how to winterize, go to the CDC website at: www.cdc.gov/disasters/winter/pdf/extreme-cold-guide.pdf.

Stay safe, stay warm, stay healthy, stay active, stay connected.

Don’t Be Fooled!

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COVID-19 has changed our lives in ways we can’t imagine. Social distancing is a word we have come to deal with. Things will be different this coming Medicare Annual Enrollment Period. We won’t be able to go to meetings as we did in the past to learn about different Medicare options. Therefore, we will have to find alternative ways for getting information.

Don’t be fooled!

How many of you have called ‘The Medicare Hotline’ as seen advertised on many television commercials? Are you getting dental, vision, free rides to medical appointments, private home aids, free meals and more? I know many of you have been bombarded with the many different commercials advertising these benefits all day and night.

The question many of you have asked is, “Are they for real?” The correct answer is yes and no. What I mean by that is, yes, there are some Medicare Advantage plans that offer these benefits. Unfortunately, they may not be all in one particular plan that you may qualify for. Many of these plans have income qualifications you have to meet. In one 60 second TV commercial, they have all of us believing there is this one big super Medicare Advantage plan with all the ‘trimmings’ to go with it.

By now, most of you may be familiar with Zoom. Future meetings will be held over Zoom as oppose to having in-person meetings or gatherings at your local senior center. We are having to learn new ways to communicate with one another. There are plenty of local agents to assist you in making sure your Medicare needs are being met and your questions are being answered. Please don’t let some salesperson from who knows where, who doesn’t know the difference between St. Vincent Hospital and Meridian Park Hospital, entice you into a plan that doesn’t fit your needs. Don’t Be Fooled!

For more information, please see www.I-TURN-65.net.

Plants as (Political) Weapons

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Leni knew what she wanted the moment she stepped into the nursery, and from the quick steps towards me, I surmised she wasn’t going to browse around either.

She wanted answers now.

“Hi, Jonn!” She quickly dispensed with the pleasantries. “Do you have any plants with big thorns?”

As a horticulturist, I’ve grown accustomed to a varied array of questions (and welcome them), and it’s become instinctive to not only listen to the question-asked but also try to understand the perspective of the question-er. 

This was one of those times.

Leni and her in-tow husband Shawn were well-known, successful business people in their professional lives, and it seemed as successful (or even more so) in their personal hobbies. Shawn would often stop by to and from the golf course to pick up a plant or some soil, and I’d often watch myself when loading his shiny, immaculate car. He taught me a lesson that I’ve passed on to my fellow horticulturists too. 

“Just watch the clubs,” he’d often murmur with a friendly grin.

They seemed up to date on all of the political happenings in the community as well (they knew what the county commissioner did, for example) and would often ask a few political-leaning probing questions I thought were interesting. Except, I’m loath to take the bait. I think the world can improve, quite literally, at the grassroots level: growing one gardener at a time.

Still, I knew Leni was passionate about her garden’s appearance as she was her other hobbies, but especially important was her front yard. This was to look great throughout any season, so the sudden out-of-context question gnawed at my curiosity. 

“Thorns?” I asked out loud.

“Yes,” she said impatiently. “The bigger, the better.” 

Shawn couldn’t hold up the charade any longer. “We have a first amendment right to display who we want to vote for without being harassed!” He stood firm, pointing to the ground he stood upon. “I just want to strangle those leftists who spend their days and nights protesting and stealing flags while the rest of us go to work!”

I shifted uncomfortably in my shoes while trying to piece the clues together. “Oh,” I managed. Then it hit me. “Ohhhhhh!” 

“Yes!” said Shawn. “Why can’t we just all get along?”

Leni and Shawn gave me an indignant look. My mind could only keep to the basics of her original question. I began to mentally tick off “plants with large thorns immediately that could cause pain.”

Apparently, “the plan” was to create a hindrance to sign (as well as a large political flag) stealers of all kinds, for all elections, throughout their neighborhood and beyond by planting a few large thorned plants as a physical deterrence. It’s possible, I thought. Wildlife of all kinds have found great protection in thorny shrubs. Maybe it could help preserve the constitution as well.

I showed Leni and Shawn a few ideas, and they were off with a wagonload as quickly as they had come. No longer was this about a sign stealer that happens in some way in every election season (presidential or not) since, I presume, our very first election. This didn’t have the wide perspective of a long history but rather had shortened and narrowed their view. It was now. It was personal.

I loaded their plants carefully.

As I walked slowly back to my spot in the nursery, I picked up my pruners to begin trimming faded blooms on the echinacea. Fall was heavy in the air and the coolness of evening was beginning to creep in.

“Excuse me…” I heard just behind me. “I understand you sell ‘In Our America’ signs… the one that says ‘Love wins, Black Lives Matter,  Immigrants and refugees are welcome’ and stuff like that?”

“Oh! Yes, yes I do.” 

“That’s such a relief! I’ve been looking all over for them!” she said. But her face changed suddenly. 

“Would you believe this is the THIRD sign I’ve bought? Someone is so intolerant of my views that they’ve been taking my sign from my front yard!”

TUCPF Strengthen Relationships Between Tualatin Police Department and Community

The Tualatin Community Police Foundation is a non-profit organization consisting of engaged citizens passionate about creating and strengthening positive connections between the Tualatin police department and the community.  In today’s world we believe that it is important to take every possible opportunity to improve these critical relationships. It is a challenge in the social-media environment to showcase how the police support the community that they serve, while recognizing challenges that may exist.

The Foundation supports its mission through several fundraising activities. The largest income producer is the annual Law Enforcement Duck Regatta Raffle. While it will have to be virtual this year, the proceeds will support a very real issue. Last year the Tualatin Police Department were the first responders at 15 medical emergencies. The officers were able to provide life-saving actions while awaiting the fire department paramedics.  Each patrol car is equipped with an Automatic Emergency Defibrillator (AED). This year’s raffle will support replacing four of the AED’s which have expired. Purchase your $10 chance to win $1,000 1st prize by going to www.tucpf.org or in-person on Saturday, Oct. 24 from 10 a.m. to 2 p.m. in the Police Department parking lot.

Other programs supported by the Foundation include a K-9 Operating Fund which raises funds to support Tony, the Tualatin police drug-enforcement dog. The Foundation sells a stuffed Tony toy dog and each sale contributes $10 to the K-9 Operating Fund.

The “Shop with a Cop” program supports underprivileged children in 6-8 grade by purchasing clothing and school supplies for “back to school” and family gifts during the winter holiday season. Each child is assigned to a police officer and they shop together for these items. After shopping they go to lunch. This helps provide support to a needy family and gives kids a positive time with an officer. During this year as COVID-19 has impacted on the opportunity for close personal contact, the Foundation is working on alternate ways to support Tualatin families in need.

The TUCPF puts on a self-defense course for women 14 and older. The class is taught by Tualatin police instructors and focuses on awareness and empowering defense techniques. In addition, the Foundation has helped improve the skills of the Police department by donating money towards the purchase of new training equipment.

TUCPF has partnered with local lodging establishments to provide vouchers for temporary housing. Officers have discretion to give out the vouchers during an emergency when a family in need doesn’t have the resources to pay for a hotel stay and also have the opportunity to provide contact information for the appropriate Washington County resources.

The Foundation strongly believes in its mission of improving communications and relationships between the Tualatin Police and our community. This includes showcasing the many ways that the Police try to improve Tualatin beyond its typical traffic and law enforcement roles. We are always looking for committed volunteers to serve on the Board or to support events. Donations are always welcome, and you can also link your Fred Meyer shoppers’ card to the TUCPF and provide support every time you shop. To connect your Frey Meyer account, go to www.fredmeyer.com/communityrewards and link your rewards card to the Tualatin Community Police Foundation #55352. The Fred Meyer Community Foundation will donate every time you shop.

Finally, don’t hesitate to contact us if you have other ideas on how to strengthen relations between the Tualatin Police Department and the Community. In today’s climate showing these positive relationships is vital, and it is especially challenging during the COVID-19 pandemic. Help us show another example of why Tualatin is a great town to live in.

For More information, please visit www.tucpf.org or email info@tucpf.org.

Rivermark Awarding a Year of House Payments in Tualatin

Rivermark Community Credit Union is celebrating the opening of its newest branch location in Tualatin, Oregon by helping pay for house payments for a year to a lucky member. 

The giveaway kicks off the Tualatin branch grand opening celebration the week of Oct. 26-31. For those that stop in or visit online during the grand opening event, there will be lots of great prizes and specials available. Spin to win on our prize wheel in person or virtually.

To enter to win the Year of House Payments (up to $14,200 towards rent or mortgage payments), simply open a new checking account online or at the Tualatin branch using promo code TUA200, by Nov. 20, 2020. Full details about the giveaway can be found at RivermarkCU.org/Tualatin.

“We are excited to make a new home in the thriving community of Tualatin” said Seth Schaefer, President/CEO of Rivermark. “Our video teller and other convenient online services have served our members well during these times of social distancing. We are able to meet the financial needs of our community online and with new safety precautions at our branches.  We’re thrilled to bring our top-rated mobile app, and new video banking technology to the residents and businesses of Tualatin, continued Schaefer.

The Tualatin branch is located at 8235 SW Tualatin-Sherwood Road at Tualatin Lake at the Commons. The full-service branch features video tellers that offer extended hours from 8 a.m. to 8 p.m. weekdays and 10 a.m. to 6 p.m. on Saturdays. The branch also has a drive-up ATM/Video Teller Kiosk. 

Regatta Run Canceled, Family Encourages Virtual Participation

Like so many plans and events that have been put on hold due to the pandemic, the Regatta Run has been canceled this year. This run has been the main fundraiser for the Cpl. Matthew Lembke Memorial Scholarship fund. It began in 2009, the same year Matt died from injuries he sustained while on foot patrol in Afghanistan. The scholarship has been a great way for us to honor Matt and his sacrifice, and to award and assist several college bound Seniors from Tualatin High School each year.

Cpl. Matthew Lembke.
Cpl. Matthew Lembke.

Due to the outstanding support of the community and our generous sponsors, we have been able to award a total of $219,500 in scholarship money to 85 Seniors from TuHS who graduated between 2010 to 2020.

Although we are unable to hold “Matt’s Run” this year, we are encouraging folks to still participate by running or walking sometime on or around Oct. 17. If you have a shirt from a previous Regatta Run, please wear it and share a picture on the Regatta Run Facebook page. The Lembke family is inviting anyone interested to join them for an unofficial, socially distancing, fun run or walk along the usual course starting at Tualatin Community Park at 9 a.m. on Saturday, Oct. 17.

We are still planning to award scholarship money to TuHS Seniors next spring. Scholarship applications will be available after the 1st of the year. If you are interested in donating to the scholarship fund, checks can be made out to TSO (Timberwolf Support Organization). Please note the Lembke Scholarship on the memo line and mail your check to Claudia Lembke, 20288 SW 70th Ave, Tualatin, OR 97062.

2020 City of Tualatin Veterans Recognition Event

Help us continue to honor and recognize our local veterans during the month of November! This year, rather than meeting in person at the Pohl Center to remember the sacrifice of Tualatin’s veterans, we will celebrate with special signage to post outside homes along with a city-wide social media campaign.

If you are interested in submitting a short video clip (no more than 5-10 seconds) with a special message or a selfie (photo) with a sign to thank our local veterans, please click HERE to upload your video/photo. It will then be compiled into a Veterans Recognition Slideshow and posted on social media and the City website during the month of November. All ages are welcome to participate – let’s help recognize and thank our local veterans with a memorable tribute! Deadline to submit videos/photos to the slideshow is Oct. 18.

Veterans! We want to recognize and thank YOU for your service! If you are a veteran and you would like a special recognition yard sign delivered to your home in early November, please fill out the Yard Sign Request web form or call 503-691-3061 to request a delivery. There will also be an option for yard sign pick-up at the Juanita Pohl Center. Deadline to request yard sign delivery is Oct. 25.

Links to Web Forms: 

Social Media Campaign: www.tualatinoregon.gov/recreation/webforms/tualatin-honors-veterans-social-media-campaign.

Veterans Yard Signs: www.tualatinoregon.gov/recreation/webforms/tualatin-honors-veterans-yard-signs.

Updates from Tualatin CERT

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There is still time for Tualatin residents or employees to sign up for this year’s Tualatin CERT Online Training to become Tualatin CERT Ready team members. The session kicks off with a Zoom meeting on Oct. 21 from 7:30 – 8:30 p.m. The online course is self-study with 8 modules created by University of Utah and FEMA. Each week there is a local Tualatin Zoom discussion session on Wednesday evening from 7:30 to 8:30 p.m.

Participants learn about individual preparedness, Tualatin Neighborhood Ready (encouraging your immediate neighbors to get ready), and basic CERT skills.

To sign up, email TualatinCERT@gmail.com.

Coping with a Changing Financial Picture

As COVID-19 continues to affect many people across the country, financial assistance organizations have stepped up to provide help where it’s needed. Finding employment, paying bills, and buying necessities have become challenging for many, as people find themselves in different situations as a result of the pandemic.

FEMA has notified Tualatin CERT regarding a resource for those suddenly finding themselves unable to rely on their income to pay their bills, GreenPath Financial Wellness (www.greenpath.com). GreenPath is a national nonprofit group that provides financial counseling and education through offices in more than 50 locations across the country.

GreenPath helps understand the implications of the relief options and look at a total financial picture to better manage credit payments and other obligations. Not all resources help everyone but if you know someone who is having trouble paying their mortgage or other bills, GreenPath may be able to help.

Get Ready – Be Prepared – Stay Informed!

Valerie Pratt – Tualatin City Council Position 6 Candidate

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Valerie Pratt

Why are you running for city councilor, what do you bring to the table that your opponents do not?

I am running for city councilor to give back to the community where I have had the privilege to raise my family and live for over twenty-five years. Tualatin is such a wonderful place to live, with its wonderful parks system, great local businesses, and community feel all within commuting distance of Portland. I am running to help ensure a high quality of life for future generations that live and work in Tualatin.

Along with my motivation to serve my community, I would bring a strong background and experiences to city council.  I have served over ten years in volunteer roles in Tualatin, including as Chair of the Tualatin Parks Advisory Committee and Chair of the Tualatin Parks Master Plan whatever committee. I am currently on the Tualatin Budget Committee, president of the Tualatin Community Police Foundation, and have served on City Council since I was appointed in August of 2019.  My professional experience as a certified public accountant and business owner has given me the ability to thoroughly understand operations and the importance of fiscal responsibility.

What is the #1 issue facing Tualatin and what do you propose we do about it?

While the near-term focus of our city must understandably be focused on keeping city operations and our economy going during this unexpected COVID-19 pandemic, the biggest ongoing issue facing Tualatin is traffic congestion.  This is apparent on Tualatin-Sherwood Road and Boones Ferry Road, even with the currently reduced traffic due to the pandemic.   Projected development with the annexation of the Basalt Creek area, along with the upcoming housing infill requirements of Oregon House Bill 2001, will further increase traffic congestion.  

There are multiple ways that in combination could greatly reduce Tualatin’s traffic congestion. This includes effective use of Tualatin Moving Forward bond funds, such as the planned time-saving improvements on eastbound Nyberg Street to I-5. 

It is also imperative that our mayor and city council continue to advocate for improvements with the governmental entities responsible for road maintenance and public transportation systems throughout Tualatin, such as Washington County, Clackamas County, Metro, and Oregon Department of Transportation.   

Growth forecasts from the recently adopted Tualatin 2040 Plan should be used as a tool to identify expected future transportation needs.  Thoughtful planning, including consideration of the effects on current community members, is needed to provide adequate road capacity and improve public transportation to employment centers and local businesses.  

Traffic congestion could also be improved by providing housing, so those who work here can also afford to live here, and by creating safe and continuous bike and pedestrian paths.

Expected growth will inevitably result in increased traffic in our city, but solutions are available to reduce traffic congestion and ensure the future livability in Tualatin.

Valerie Pratt

Email: vpratt@tualatin.gov